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Netflix bolsters games push with acquisition of Boss Fight Entertainment

Netflix bolsters games push with acquisition of Boss Fight Entertainment

netflix continues its push towards video game with a acquisition from indie developer Boss Fight Entertainment.

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The company, founded in 2013 by David Rippy, Bill Jackson and Scott Winsett, operates studios in Allen and Austin, Texas and Seattle. He is best known for the Dungeon Boss mobile game, in which players gather and build teams of powerful heroes to defend their dungeons from raids.

“This studio’s vast experience in creating hit games across all genres will help us accelerate our ability to provide Netflix members with great games wherever they want to play them,” said Studios VP. of Netflix games, Amir Rahimi, in a press release.

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Financial terms of the deal were not disclosed.

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The streaming giant first announced plans to expand its gaming business in July 2021 with the hiring of Mike Verdu, the former vice president of content at Facebook Reality Labs. In addition to Boss Fight Entertainment, Netflix has acquired Evening school studio in September and Finland’s next Games earlier this month.

Netflix is ​​continuing its push into gaming with an acquisition of indie developer Boss Fight Entertainment. (Netflix/Getty Pictures)

Netflix’s current game titles on iOS and android include “Stranger Things: 1984”, “Stranger Things 3: The Game”, “Shooting Hoops”, “Card Blast”, and “Teeter Up”. The games, which are included with Netflix subscriptions and come with no ads, additional fees or in-app purchases and can be played on multiple devices within the same account. They are not available on child profiles.

“Boss Fight’s mission is to bring simple, beautiful and fun gaming experiences to our players wherever they want to play,” Rippy, Jackson and Winsett said in a joint statement. “Netflix’s commitment to ad-free gaming as part of member subscriptions allows game developers like us to focus on creating enjoyable gaming without worrying about monetization. We couldn’t be more excited to join Netflix at this early stage as we continue to do what we love to do while helping shape the future of games on Netflix together.”

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The deal comes as Netflix looks to boost subscriber growth and stay competitive against rivals Disney+ and Amazon Prime Video. At the end of 2021, Netflix continues to dominate the streaming space with a total of 221.8 million total subscribers worldwide. The company’s subscription plans range between $9.99 and $19.99 per month.

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Latest acquisition comes after Amazon shuts down $8.45 billion acquisition of Metro-Goldwyn-Mayer Studios, which will add more than 4,000 movie titles and 17,000 TV episodes to Prime Video’s content catalog. Meanwhile, Disney has announced plans to introduce a cheaper, ad-free version of its streaming service as it seeks to reach its long-term goal of 230-260 million Disney+ subscribers by 2024.

Disney+, which has 129.8 million subscribers, charges $7.99 per month for its ad-free plan. The Disney Bundle, which includes access to Hulu and ESPN+, is available for $13.99 per month with ad-supported Hulu and $19.99 per month with ad-free Hulu. Amazon, which does not disclose its total number of Prime Video subscribers, charges $8.99 per month for the Prime Video subscription. Prime Video is also included with free two-day shipping in the standard Amazon Prime plan for $14.99 per month or $139 per year.

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In addition to competing with Disney and Amazon, Netflix will battle for dominance in the gaming space with heavyweights Microsoft and Sony Corporation.

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Microsoft announced in January its intention to buys video game publisher Activision Blizzard for $68.7 billionwhile Sony recently announced a acquisition of Haven studios from Jade Raymond and plans to buys Bungie Inc. for $3.6 billion.