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E3 2022 crashes, burns with the official cancellation of the “all-digital” version [Updated]

E3 2022 crashes, burns with the official cancellation of the "all-digital" version [Updated]

Enlarge / Will E3 ever return, physically or digitally?

Aurich Lawson | Getty Images

Update 4:22 p.m. EDT: The ESA has confirmed to Ars “there will also be no digital E3 showcase in 2022”, but the organization promises that “a revitalized physical and digital E3 experience” will return in the summer of 2023 for ” celebrating new and exciting video games and industry innovations”. “

An ESA spokesperson told Ars:

Our members look to ESA to deliver an experience that revitalizes the event in new and exciting ways,” “That’s why we’re using this time to shape plans for 2023 and working with our members to ensure that the revitalized showcase sets a new standard for hybrid industry events and fan engagement… We look forward to the individual showcases planned for 2022 and will join the community in celebrating and promoting the new titles featured. ESA has made the decision to focus its resources and use this time to shape our plans and deliver an all-new experience that will delight fans, who have the highest expectations for the premier event in video games.

Original story 3:35 p.m. EDT: The rotation of E3 for years has become more drastic due to a major cancellation of all “E3” related events this summer.

The news falls like an allegation by Will Powers, head of public relations at Razerwho did not hide what he was told: “I just received an email… It’s official, the digital E3 is official [sic] canceled for 2022.” When pressed to answer whether the event could grow from a digital event to something in-person, Powers tweeted“ESA E3 official is officially canceled canceled.”

Ars Technica has since been able to review the email provided to E3 partners and can confirm its content. This email does not go so far as to announce the end of E3 and leaves the possibility that the event will return in the future.

Summer Winks Party

Representatives of the Electronic Software Association (ESA), longtime E3 runners, did not immediately respond to Ars Technica’s questions about the cancellation of E3 2022 or its plans for future ones. E3 themed events this year or next. ESA promised in January that an “all-digital” E3 would take place this summerand an ESA representative told Ars Technica at the time: “Yes, the show will be virtual this year.”

Meanwhile, Geoff Keighley, who produced and directed an unofficial series of E3-adjacent events and press-only reveals for years, stepped in once the news started making the rounds in the media. social with a tweet to an emoji: a winking face. A few minutes later, the official Summer Games Fest Twitter confirmed that the all-digital event run by Keighley will return in June with a list of E3-like game announcements and trailers. Exact dates, partners, hosts and guests have yet to be announced.

Many game companies, including official members of the ESA, got along very well for years without formal presentations at E3. Sony, EA, Activision Blizzard and other game publishers started skip the in-person event of E3 in 2019 either by hosting events outside of the E3 halls or by hosting digital presentations, long before the latter became the norm. E3 2020 already struggled with big game company cooperation before the COVID-19 pandemic forced the closure of his in-person incarnation.