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Activision Blizzard and EA stop sales of all games in Russia

Activision Blizzard and EA stop sales of all games in Russia

Amid Russia’s continued isolation following its invasion of Ukraine, two new gaming space mega-publishers have said they will no longer sell their games in the country for the indefinite future. , EA and Activision Blizzard.

EA was one of the first game companies to make Something as far as russia is concerned, although their withdrawal from russia from fifa and the nhl seemed a bit like doing nothing, so now they’ve joined the trend and gone one step further by stop all game sales in the country.

“We have made the decision to halt sales of our games and content, including virtual currency packs, in Russia and Belarus while this dispute continues,” EA said in a blog post. “As a result, our games and content will no longer be available for purchase in our Russian region storefront on Origin or the EA app, including through game stores. We are also working with our platform partners to remove our titles from their stores and stop selling new in-game content in the region.

This is important because it also has currency bundles for existing games, which are EA’s digital bread and butter, and it would have been easy to call them if they did not have discontinued this aspect of sales.

Activision Blizzard, meanwhile, joined hours later with a similar statement. shared internally:

“Today we are announcing that Activision Blizzard will be suspending new sales of and in our games in Russia while this conflict continues. We will continue to look for ways to support the people of Ukraine. I want to assure you that the safety of our employees is the top priority of our leadership team. We are doing everything we can to help the employees and their families who are directly affected by this tragedy. If you or a colleague need help, please do not hesitate to contact your manager or local HR managers. I would also like to remind you that our Employee Assistance Program is available for those who need emotional support during this difficult time.

Some note the timing of this, which came just hours after it was announced that Activision Blizzard was be sued in a wrongful death lawsuit by the family of an employee who took her own life after intense harassment within the company, one of the most horrifying stories to emerge from the company’s recent toll. But given the way the industry is currently evolving when it comes to Russia, it’s likely that it will still happen and other major publishers will follow. Eyes then turn to Ubisoft, Square Enix, Nintendo and others.

Microsoft has already announced that it will suspend all sales, including its games division, to Russia. Sony did not release Gran Turismo 7 in Russia yesterday, but has yet to announce a global sales suspension. If anyone deserves to be “first” in the industry, it would be Poland’s CDPR, which was the first major publisher to say it would no longer sell games in Russia.

Expect more of these announcements to come in until they represent the bulk of the industry. Stay tuned.

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